Module 2: Customer Discovery & Interviews
Get out of the building and talk to real customers to validate your assumptions and uncover hidden insights.
Module Progress0 of 5 tasks completed
Week 1: Interview Preparation & Recruiting
Set up your customer interview process and recruit your first interview subjects.
Set up interview tools and scheduling
Create Calendly booking link, set up Zoom room, and prepare Notion workspace for interview notes.
⏱️ 45 minutesCalendlyZoomNotion
Recruit 15-20 potential customers
Use LinkedIn, Twitter, Reddit, and personal networks to find people who experience your problem. Aim for diverse demographics.
⏱️ 3 hours📋 List of 15-20 interview prospects
Create interview script using The Mom Test principles
Write 10-15 open-ended questions that avoid leading questions and focus on past behavior, not future intentions.
⏱️ 1 hour📋 Interview script document
Interview Questions Framework
Problem Discovery
- • Tell me about the last time you encountered [problem area]?
- • What did you do to solve it?
- • What was frustrating about that experience?
- • How much time/money did it cost you?
Current Solutions
- • What tools or methods do you currently use for [problem]?
- • What do you like/dislike about your current solution?
- • How much do you pay for your current solution?
- • What would make you switch to something new?
Validation Questions
- • How often does this problem occur?
- • Who else is involved in solving this problem?
- • What's the cost of not solving this problem?
- • If this problem disappeared, how would your life change?
Resources & References
Essential Reading
The Mom Test by Rob Fitzpatrick
Book
The definitive guide to customer interviews
Customer Interview Templates
Template
Proven question frameworks
Running Lean by Ash Maurya
Book
Systematic approach to finding product-market fit
Tools & Templates
Interview Note Template
Notion Template
Structured format for capturing insights
Customer Journey Map
Miro Template
Visual mapping of customer experience
Insight Synthesis Board
Miro Template
Organize patterns and themes
Expert Resources
IDEO Design Thinking
Methodology
Human-centered design approach
GV Sprint Methods
Methodology
Google Ventures customer research techniques