Module 1: Idea Validation & Market Research
Transform your idea into a validated concept through systematic market research and customer discovery.
Module Progress0 of 5 tasks completed
Week 1: Foundation & Research Setup
Set up your research foundation and begin exploring your market space.
Set up research tools and accounts
Create accounts for Google Trends, Reddit, Product Hunt, and set up an Airtable workspace for tracking insights.
⏱️ 30 minutesGoogle TrendsRedditProduct HuntAirtable
Define your problem statement
Write a clear, one-sentence problem statement. Ask yourself: What specific pain point are you solving?
⏱️ 45 minutes📋 One-sentence problem statement
Conduct initial market research
Use Google Trends to analyze search volume for keywords related to your problem. Look for trending topics and seasonal patterns.
⏱️ 2 hoursGoogle Trends
Resources & References
Essential Reading
The Lean Startup by Eric Ries
Book
Foundational concepts for idea validation
Y Combinator's How to Build Your MVP
Article
Practical guide from YC partners
First Round Review - Market Research
Article Collection
In-depth market research strategies
Tools & Templates
Lean Canvas Template
Template
Visual business model canvas
Customer Interview Guide
Template
Structured interview questions
Market Research Tracker
Spreadsheet
Airtable template for organizing research
Expert Insights
Steve Blank's Customer Development
Methodology
Step-by-step customer discovery process
Jobs-to-be-Done Framework
Framework
Understanding customer motivations