Startup Metrics Dashboard Template
Track the metrics that actually matter — growth, retention, unit economics, and cash — in a single dashboard.
Metrics Included
- ✓Growth: MRR/ARR, new revenue, expansion, churned revenue, net growth.
- ✓Retention: logo churn, revenue churn, net revenue retention (NRR).
- ✓Unit economics: CAC, LTV, payback period, gross margin.
- ✓Cash & runway: burn, burn multiple, and projected runway.
Why This Dashboard Works
Instead of 50 vanity metrics, this template focuses on the handful of KPIs that founders and investors use to gauge company health. It's simple enough to update weekly and powerful enough for board decks.
How to Use the Metrics Dashboard Template
1. Connect Your Data
Export metrics from Stripe, Paddle, Chargebee, or your BI tool into the raw data tab.
2. Define Your North Star
Highlight 1–2 primary KPIs you'll optimize for this quarter.
3. Review Weekly
Use the dashboard in your leadership and product meetings to guide decisions.
4. Reuse in Board Decks
Pull charts and numbers directly into your board and investor updates.
Download the Metrics Dashboard Template
Get an Excel and Google Sheets dashboard, pre-configured with charts and example data for SaaS startups.
Free forever • Dashboards for early & growth stage • No email required
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