The Startup Project
Back to Templates
Free Template

User Persona Template

Turn raw customer research into clear personas that guide product, marketing, and sales decisions.

4
Core Sections
2-3
Personas to Start
3
Format Options
8k+
Downloads

What's in the Persona Template

  • +Basic profile: role, company size, industry, and seniority
  • +Goals & success metrics
  • +Pain points, objections, and common blockers
  • +Buying triggers, decision process, and key influencers

Best Practices

  • -Base personas on real interviews, not just internal brainstorming
  • -Start with 2-3 core personas instead of trying to capture everyone
  • -Keep them visible in product and marketing workflows (Notion, FigJam, etc.)

What You Get

01

Basic Profile

Role, company size, industry, and seniority level

02

Goals & Metrics

What success looks like and how they measure it

03

Pain Points

Common blockers, objections, and frustrations

04

Buying Triggers

Decision process, key influencers, and timing

Download

Get Your User Persona Template

Get a fill-in-the-blank persona template in Google Docs, Notion, and Figma so your team can collaborate in their favorite tools.

Download Template

Free forever · Based on real startup research workflows · No email required