Press Release Template
Professional press release template for product launches, funding announcements, partnerships, and company milestones. Includes best practices and media outreach tips.
Press Release Structure
Headline
Compelling headline that captures attention
Pro Tip: Keep it under 10 words. Include key benefit or news. Use active voice.
Subheadline
Supporting headline with more context
Pro Tip: Expand on the headline. Include key details. Keep it concise.
Lead Paragraph
The 5 W's: Who, What, When, Where, Why
Pro Tip: Answer all 5 W's in the first paragraph. Hook the reader immediately.
Body Paragraphs
Supporting details and quotes
Pro Tip: Include quotes from founders, customers, or investors. Use data and metrics. Tell a story.
Company Information
About the company and contact information
Pro Tip: Include company description, founding date, mission. Add media contact details.
Call to Action
What should readers do next?
Pro Tip: Include website, product link, or next steps. Make it easy to take action.
Press Release Best Practices
✍️ Writing Tips
- Keep it under 400 words
- Use the inverted pyramid structure
- Include quotes from key stakeholders
- Use data and metrics to support claims
- Write in third person
📧 Distribution Tips
- Target relevant journalists and publications
- Personalize your pitch email
- Send during business hours
- Follow up after 2-3 days
- Share on your own channels too
Ready to Write Your Press Release?
Download our free press release template and start getting media coverage for your startup today.
Download Press Release Template →Frequently Asked Questions
When should I send a press release?
Send press releases for significant company milestones: product launches, funding rounds, major partnerships, key hires, or important company news. Avoid sending for minor updates.
How long should a press release be?
Keep press releases under 400 words. Journalists are busy and prefer concise, scannable content. Use the inverted pyramid structure: most important information first.
Should I hire a PR agency?
For early-stage startups, you can often handle PR yourself using this template. Consider hiring a PR agency when you have budget and need ongoing media relations, or for major launches.