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Free Template

Go-To-Market Plan Template

Turn your product launch into a repeatable GTM playbook — from ICP and messaging to channels and revenue targets.

4
Core Sections
2-3
Channels to Focus
90
Day Launch Plan
5k+
Downloads

What the GTM Plan Covers

  • +Ideal customer profile (ICP) and buying committee
  • +Positioning, value propositions, and key messaging pillars
  • +Channel strategy across product, sales, and marketing
  • +Launch timeline, KPIs, and feedback loops

Who This Template Is For

  • -Founders launching their first product or new pricing tier
  • -Product marketing leaders building a repeatable GTM engine
  • -Sales & growth teams that need alignment around launch

How to Use the GTM Plan Template

01

Define Your ICP

Use customer interview insights and persona templates to define who you're targeting.

02

Clarify Positioning

Leverage your competitive analysis to clarify how you're different and better.

03

Pick Channels & Plays

Focus on 2-3 primary channels instead of spreading your efforts too thin.

04

Set Targets & Review

Define clear KPIs and how often you'll review and adjust the GTM plan.

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Get Your GTM Plan Template

Get a ready-to-use GTM planning doc in Google Docs and Notion, plus an Excel/Sheets tracker for KPIs.

Download GTM Template

Free forever · Built for SaaS and product launches · No email required