Go-To-Market Plan Template
Turn your product launch into a repeatable GTM playbook — from ICP and messaging to channels and revenue targets.
What the GTM Plan Covers
- ✓Ideal customer profile (ICP) and buying committee.
- ✓Positioning, value propositions, and key messaging pillars.
- ✓Channel strategy across product, sales, and marketing.
- ✓Launch timeline, KPIs, and feedback loops.
Who This Template Is For
- • Founders launching their first product or new pricing tier.
- • Product marketing leaders building a repeatable GTM engine.
- • Sales & growth teams that need alignment around launch.
How to Use the GTM Plan Template
1. Define Your ICP
Use customer interview insights and persona templates to define who you're targeting.
2. Clarify Positioning
Leverage your competitive analysis to clarify how you're different and better.
3. Pick Channels & Plays
Focus on 2–3 primary channels instead of spreading your efforts too thin.
4. Set Targets & Review Cadence
Define clear KPIs and how often you'll review and adjust the GTM plan.
Download the GTM Plan Template
Get a ready-to-use GTM planning doc in Google Docs and Notion, plus an Excel/Sheets tracker for KPIs.
Free forever • Built for SaaS and product launches • No email required
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