Customer Interview Script

Sample Questions:

• •Thanks for taking the time. I'm trying to learn about [problem space].
• •Can you tell me about your role and what a typical day looks like?
• •What are your main responsibilities regarding [relevant area]?

💡 Pro Tip:

Build rapport. Don't pitch. Set expectations that you're learning, not selling.

Sample Questions:

• •Walk me through the last time you encountered [problem].
• •How often does this happen?
• •What's the hardest part about [current process]?
• •Why is that hard?
• •What happens if you don't solve this problem?

💡 Pro Tip:

Focus on specific past behaviors, not hypotheticals. Dig deeper with "why" questions.

Sample Questions:

• •How do you currently deal with [problem]?
• •What tools or processes do you use?
• •What do you like about your current solution?
• •What's frustrating about it?
• •Have you tried other solutions? What happened?

💡 Pro Tip:

Understand their current workflow and pain points. Look for workarounds and hacks.

Sample Questions:

• •How much time/money do you spend on this problem?
• •Who else is involved in solving this?
• •What's the impact when this goes wrong?
• •Where does this rank in your priorities?
• •What's your budget for solving this?

💡 Pro Tip:

Quantify the problem. Understand decision-making process and willingness to pay.

Sample Questions:

• •If you had a magic wand, how would you solve this?
• •What would need to change for this to be 10x easier?
• •What's the one thing that would make the biggest difference?
• •What features are must-haves vs nice-to-haves?

💡 Pro Tip:

Let them design the solution. Don't lead them to your idea.

Sample Questions:

• •Is there anything else I should know about [problem]?
• •Who else should I talk to about this?
• •Can I follow up if I have more questions?
• •Would you like to stay updated on what we learn?

💡 Pro Tip:

Get referrals. Leave the door open for follow-up. Thank them genuinely.