Customer Interview Script

Sample Questions:

• +Thanks for taking the time. I'm trying to learn about [problem space].
• +Can you tell me about your role and what a typical day looks like?
• +What are your main responsibilities regarding [relevant area]?

Pro Tip:

Sample Questions:

• +Walk me through the last time you encountered [problem].
• +How often does this happen?
• +What's the hardest part about [current process]?
• +Why is that hard?
• +What happens if you don't solve this problem?

Pro Tip:

Sample Questions:

• +How do you currently deal with [problem]?
• +What tools or processes do you use?
• +What do you like about your current solution?
• +What's frustrating about it?
• +Have you tried other solutions? What happened?

Pro Tip:

Sample Questions:

• +How much time/money do you spend on this problem?
• +Who else is involved in solving this?
• +What's the impact when this goes wrong?
• +Where does this rank in your priorities?
• +What's your budget for solving this?

Pro Tip:

Sample Questions:

• +If you had a magic wand, how would you solve this?
• +What would need to change for this to be 10x easier?
• +What's the one thing that would make the biggest difference?
• +What features are must-haves vs nice-to-haves?

Pro Tip:

Sample Questions:

• +Is there anything else I should know about [problem]?
• +Who else should I talk to about this?
• +Can I follow up if I have more questions?
• +Would you like to stay updated on what we learn?

Pro Tip: