Competitive Analysis Template
Understand your market, benchmark key competitors, and position your startup where you can actually win.
What's Included
- +Competitor overview table: segment, pricing, target customer, distribution channels.
- +Feature comparison matrix across your product and top competitors.
- +Positioning map to visualize where each product sits in the market.
- +SWOT-style summary to highlight gaps and opportunities.
Why Competitive Analysis Matters
Competitive analysis isn't about copying others; it's about understanding where customers already spend money and how you can solve their problems better.
- -Avoid building "nice to have" features that don't shift the market.
- -Align your roadmap with differentiated value, not parity features.
- -Give investors a clear narrative on why you win in a crowded space.
How to Use the Competitive Analysis Template
List Direct & Indirect Competitors
Start with 5-10 products your target customers would actually consider instead of you.
Compare Features & Pricing
Document their core features, pricing model, free tiers, and notable limitations.
Map Positioning
Use the positioning chart to see where you can credibly own a distinct space.
Feed Insights Into Roadmap
Translate your findings into product, marketing, and sales decisions.
Download the Competitive Analysis Template
Get the competitive analysis template to track and compare your competitors systematically.
Free forever · No email required · Ideal for B2B & B2C startups
Competitive Analysis FAQs
How many competitors should I track?
Focus on the 5-10 competitors that your buyers mention most often or that dominate your category in search and review sites.
How often should I update the analysis?
For fast-moving markets, revisit your analysis every quarter. For more stable categories, twice a year is often enough.