Business Model Canvas
The one-page strategic tool that has helped millions of entrepreneurs visualize, design, and pivot their business models.
What is the Business Model Canvas?
Created by Alexander Osterwalder, the Business Model Canvas is a strategic management template for developing new or documenting existing business models. It's a visual chart with 9 building blocks that describe your company's value proposition, infrastructure, customers, and finances.
🎯 Customer Segments
Who are you creating value for?
💎 Value Propositions
What value do you deliver?
📢 Channels
How do you reach customers?
🤝 Customer Relationships
What type of relationship do you establish?
💰 Revenue Streams
How do you capture value?
🔑 Key Resources
What assets are required?
⚙️ Key Activities
What must you do well?
🤲 Key Partnerships
Who can help you?
📊 Cost Structure
What are the major costs?
Why Use This Template?
- ✓See your entire business model on one page
- ✓Identify gaps and opportunities quickly
- ✓Test different business model variations
- ✓Align your team around a shared vision
- ✓Communicate your model to investors
What's Included
- 📄PDF version for printing (A3/A4 sizes)
- 📝Fillable digital version
- 💡Instructions and examples
- 🎯Guiding questions for each block
- 📚Case study examples
How to Use the Business Model Canvas
Start with Customer
Begin by defining your customer segments and their needs
Define Value
Articulate how you solve customer problems uniquely
Map Operations
Fill in how you'll deliver value and capture revenue
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