Why online video advertising desperately needs an overhaul.
June 18, 2011
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Online video advertising has been a growing source of frustration for a number of years, and the problem isn’t going away anytime soon, with the industry forecast to be worth $5 billion by 2014. Despite this rapid growth, both advertisers and content producers have failed to create a model which is both effective in terms of revenue and in generating customer interest, while at the same time allowing viewers to enjoy the content without repeated interruptions or annoyance.
