Tag: startups

Stay inspired, not on auto-pilot – An interview with Fantastical’s Founder

July 3, 2011 No Comments

Fantastical is an all new calendar for Mac, which works as a (beautiful) front end for iCal, Outlook or Entourage. It offers one of the most well designed user interfaces of any Mac application on the market. To share the background story on Fantastical, and to offer his advice on the world of startups we invited the co-founder of Fantastical, Michael Simmons, to have a chat.

Don’t think of non-paying users as a burden, but as an advertising expense.

June 20, 2011 1 Comment

When you are trying to earn revenue from your freemium product, the non-paying users can often seem like an unnecessary expense – you end up paying more for hosting and support for the free users than the paying users, and that is a frustrating predicament to be in. To make the experience that much more bearable, thinking of those users as an advertising expense rather than a pointless burden will be very helpful.

How changing the name of my webapp quadrupled signups.

June 15, 2011 16 Comments

The name of a product often means a lot more than many people realize: it plays a major role in determining both the quantity of media coverage that the product receives, and in shaping how potential customers view the application. This is the story of how a developer, by simply removing the vowels from the name of his web app, literally quadrupled monthly signups instantaneously.

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Tag: startups

Stay inspired, not on auto-pilot – An interview with Fantastical’s Founder

Don’t think of non-paying users as a burden, but as an advertising expense.