How changing the name of my webapp quadrupled signups.
June 15, 2011
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The name of a product often means a lot more than many people realize: it plays a major role in determining both the quantity of media coverage that the product receives, and in shaping how potential customers view the application. This is the story of how a developer, by simply removing the vowels from the name of his web app, literally quadrupled monthly signups instantaneously.
