VerdantStory
Clothes you wear. Art that stays.
About VerdantStory
VerdantStory is a nature-inspired ecommerce brand creating clothing and wall art for people who want to bring the feeling of the outdoors into their everyday lives. Our products include T-shirts, hoodies, framed wall art, and canvas artwork featuring plants, forests, mountains, flowers, coastlines, and other natural themes. The designs are created to work in two parts of daily life: the clothes people wear and the spaces they live in. VerdantStory uses a made-to-order model, which means products are created after customers place an order. The brand also supports tree planting through its sales. We try to communicate this carefully and honestly. Supporting tree planting is one part of our purpose, not a claim that every product solves every environmental problem.
Traction & Milestones
VerdantStory is still an early-stage ecommerce brand, so my main milestones have been about turning an idea into a real business and building a strong foundation. So far, I have: Launched the VerdantStory online store. Developed nature-inspired apparel and wall art collections. Built a brand story around bringing nature into clothing and living spaces. Started supporting tree planting through sales. Improved product descriptions, images, sizing information, and shipping details. Collected early customer feedback and used it to improve the store. Begun building awareness through content, social media, and founder-story platforms.
Quick Facts
- Founder
- Aitizaz Umer
- Industry
- E-commerce
- Stage
- Growing
- Revenue
- $1K-$10K/mo
- Team
- 2-5 people
- Website
- verdantstory.com
Featured Badge
Add this badge to your website to show you're featured on The Startup Project.