Module 7: MVP Launch & Initial Feedback
Successfully launch your MVP to the world and establish a feedback loop to guide your next iteration.
Module Progress0 of 16 tasks completed
Day 1: Pre-Launch Testing & Preparation
Thoroughly test your MVP and prepare all launch materials before going public.
Conduct comprehensive MVP testing
Test all features, user flows, and edge cases. Check performance on different devices and browsers.
⏱️ 4 hoursManual testingBrowser dev toolsMultiple devices📋 Testing checklist completed
Set up analytics and tracking
Install Google Analytics, set up conversion tracking, and implement user behavior tracking tools.
⏱️ 2 hoursGoogle AnalyticsMixpanelHotjar📋 Analytics tracking implemented
Implement error monitoring
Set up error tracking and monitoring to catch issues early. Configure alerts for critical failures.
⏱️ 1 hourSentryLogRocketPlatform monitoring📋 Error monitoring active
Launch Channel Strategy
Product Hunt
Premier platform for launching new products
Preparation:
- • Create compelling product description
- • Prepare high-quality screenshots and GIFs
- • Build hunter network in advance
- • Schedule launch for Tuesday-Thursday
Launch Tips:
- • Engage actively throughout launch day
- • Respond to all comments quickly
- • Share launch link across networks
- • Follow up with top hunters
Social Media
Leverage your personal and professional networks
Preparation:
- • Create platform-specific content
- • Design eye-catching visuals
- • Write compelling copy for each platform
- • Schedule posts for optimal times
Launch Tips:
- • Use relevant hashtags and mentions
- • Tag industry influencers appropriately
- • Share behind-the-scenes content
- • Engage with all comments and shares
Communities
Share in relevant online communities
Preparation:
- • Identify active communities in your niche
- • Understand each community's rules
- • Build relationships before launching
- • Prepare community-specific messaging
Launch Tips:
- • Focus on value, not promotion
- • Engage genuinely with community
- • Follow up on questions and feedback
- • Respect community guidelines
Key Launch Metrics to Track
Traffic Metrics
Unique Visitors
Total number of unique people who visited
Target: Track baseline
Page Views
Total number of pages viewed
Target: Track baseline
Traffic Sources
Where visitors came from
Target: Identify top sources
Bounce Rate
Percentage who left immediately
Target: < 70%
Conversion Metrics
Signup Rate
Percentage of visitors who signed up
Target: 2-5%
Activation Rate
Percentage who completed first key action
Target: Track baseline
Time to First Value
How quickly users get value
Target: < 5 minutes
Feature Usage
Which features are used most
Target: Track patterns
Engagement Metrics
Session Duration
Average time spent in app
Target: Track baseline
Return Visitors
Percentage who return within 7 days
Target: > 20%
User Feedback
Qualitative feedback quality
Target: Mostly positive
Social Shares
Number of social media shares
Target: Track baseline
Feedback Collection Strategy
In-App Feedback
Tools:
Intercom, Hotjar, Custom forms
When to use:
Continuous feedback collection
Benefits:
- • Contextual feedback
- • High response rate
- • Real-time insights
User Interviews
Tools:
Calendly, Zoom, Interview scripts
When to use:
Deep qualitative insights
Benefits:
- • Rich qualitative data
- • Understand user motivations
- • Build relationships
Surveys
Tools:
Typeform, Google Forms, SurveyMonkey
When to use:
Structured feedback from larger groups
Benefits:
- • Quantitative data
- • Easy to analyze
- • Scalable
Analytics Review
Tools:
Google Analytics, Mixpanel, Hotjar
When to use:
Understanding user behavior patterns
Benefits:
- • Objective data
- • Usage patterns
- • Conversion funnels