The Startup Project
Learning Path

Founder-Led Sales

Master the art of selling as a founder. Learn to close your first customers, build repeatable sales processes, and know when to hire your first sales rep.

7
modules
4-5 weeks
duration
Intermediate
level
Start the first module

What you'll learn

  1. 1Sales Mindset & Foundations3-5 daysDevelop the mindset and foundational skills needed to succeed at sales as a technical founder.
  2. 2Prospecting & Lead Generation1 weekFind and qualify potential customers using proven prospecting and lead generation techniques.
  3. 3Cold Outreach That Works1 weekMaster cold email and LinkedIn outreach that gets responses and books meetings.
  4. 4Discovery Calls & Demos3-5 daysRun effective discovery calls and product demos that uncover needs and build interest.
  5. 5Objection Handling & Negotiation3-5 daysHandle common sales objections and negotiate deals that work for both parties.
  6. 6Closing Deals3-5 daysLearn closing techniques that turn qualified prospects into paying customers.
  7. 7Building a Repeatable Sales Process1 weekDocument and systematize your sales process to scale beyond founder-led sales.