Product Hunt Launch Playbook
The step-by-step guide to launching successfully on Product Hunt. Based on analysis of 500+ successful launches.
Launch Timeline
4 Weeks Before
2 Weeks Before
1 Week Before
Launch Day
Post-Launch
Winning Strategies
The Perfect Tagline
- +Keep it under 60 characters
- +Focus on the benefit, not features
- +Make it memorable and clear
- +Avoid jargon and buzzwords
- +Test it with people unfamiliar with your product
Building Your Army
- +Start building relationships months before
- +Engage genuinely on other launches
- +Create a launch squad of 20-30 core supporters
- +Prepare easy sharing templates
- +Don't spam - quality over quantity
Launch Day Execution
- +Launch exactly at 12:01 AM PST
- +First hour is crucial - mobilize immediately
- +Respond to every comment within minutes
- +Share updates and milestones
- +Keep energy high all day
Asset Preparation
- +Create an eye-catching gallery GIF
- +Show your product in action
- +Include social proof if available
- +Optimize images for fast loading
- +Prepare multiple angles/use cases
Launch Day Do's
- +Reply to every single comment
- +Share authentic updates and milestones
- +Thank supporters publicly
- +Offer exclusive launch day perks
- +Cross-promote with other launchers
- +Stay active all 24 hours
Launch Day Don'ts
- -Ask directly for upvotes (against rules)
- -Use bots or paid services
- -Spam communities or DMs
- -Launch on weekends or holidays
- -Ignore negative feedback
- -Give up if you're not #1 early
Launch Day Email Templates
To Your Email List
Subject: We're live on Product Hunt!
Hey [Name],
After months of work, we just launched [Product] on Product Hunt!
[Brief value prop]
Your support would mean the world: [Link]
P.S. Launch day only - [Special offer]
To Your Network
Subject: Need your 30-second help
Hi [Name],
Quick favor - we just launched on Product Hunt!
If you have 30 seconds, would love your support: [Link]
Just click "Upvote" - no signup needed if you have Twitter/Google.
Thanks so much!
Success Stories
Notion
Product of the Year
"Community engagement was key. We responded to every single comment within minutes."
Superhuman
Product of the Day
"We built relationships months before launch. The community already knew us."
Linear
Product of the Week
"Our beta users were our biggest advocates. Authentic support wins."
Get the Complete Launch Toolkit
Download our comprehensive launch checklist, email templates, asset guidelines, and day-of timeline. Everything you need for a successful launch.
Launch Checklist
Email Templates
Asset Guide
Hour-by-Hour Plan
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