Product Hunt Launch Playbook
The step-by-step guide to launching successfully on Product Hunt. Based on analysis of 500+ successful launches.
Launch Timeline
4 Weeks Before
2 Weeks Before
1 Week Before
Launch Day
Post-Launch
Winning Strategies
The Perfect Tagline
- •Keep it under 60 characters
- •Focus on the benefit, not features
- •Make it memorable and clear
- •Avoid jargon and buzzwords
- •Test it with people unfamiliar with your product
Building Your Army
- •Start building relationships months before
- •Engage genuinely on other launches
- •Create a launch squad of 20-30 core supporters
- •Prepare easy sharing templates
- •Don't spam - quality over quantity
Launch Day Execution
- •Launch exactly at 12:01 AM PST
- •First hour is crucial - mobilize immediately
- •Respond to every comment within minutes
- •Share updates and milestones
- •Keep energy high all day
Asset Preparation
- •Create an eye-catching gallery GIF
- •Show your product in action
- •Include social proof if available
- •Optimize images for fast loading
- •Prepare multiple angles/use cases
✅ Launch Day Do\'s
- →Reply to every single comment
- →Share authentic updates and milestones
- →Thank supporters publicly
- →Offer exclusive launch day perks
- →Cross-promote with other launchers
- →Stay active all 24 hours
❌ Launch Day Don\'ts
- →Ask directly for upvotes (against rules)
- →Use bots or paid services
- →Spam communities or DMs
- →Launch on weekends or holidays
- →Ignore negative feedback
- →Give up if you\'re not #1 early
Launch Day Email Templates
🎯 To Your Email List
Subject: We're live on Product Hunt! 🚀
Hey [Name],
After months of work, we just launched [Product] on Product Hunt!
[Brief value prop]
Your support would mean the world: [Link]
P.S. Launch day only - [Special offer]
👥 To Your Network
Subject: Need your 30-second help 🙏
Hi [Name],
Quick favor - we just launched on Product Hunt!
If you have 30 seconds, would love your support: [Link]
Just click "Upvote" - no signup needed if you have Twitter/Google.
Thanks so much! 🙌
Success Stories
Notion
#1 Product of the Year
"Community engagement was key. We responded to every single comment within minutes."
Superhuman
#1 Product of the Day
"We built relationships months before launch. The community already knew us."
Linear
#1 Product of the Week
"Our beta users were our biggest advocates. Authentic support wins."
Get the Complete Launch Toolkit
Download our comprehensive launch checklist, email templates, asset guidelines, and day-of timeline. Everything you need for a successful launch.
Launch Checklist
Email Templates
Asset Guide
Hour-by-Hour Plan
Free toolkit • 10,000+ successful launches • Updated monthly