Startup Guides
In-depth, actionable playbooks to help you launch, grow, and scale your startup. Each guide is packed with checklists, templates, and real-world examples.
Customer Discovery & Validation
The definitive guide to understanding your customers before you build. Learn the frameworks, questions, and signals that separate successful startups from the 90% that fail.
What's Covered
- +Problem interview framework
- +Solution validation
- +MVP scoping method
- +PMF signals & metrics
- +Interview scripts
- +Common mistakes to avoid
Fundraising Playbook
The complete guide to raising venture capital from Pre-Seed to Series A. Learn how to build your investor list, nail the pitch, negotiate terms, and close your round.
What's Covered
- +Raise vs. bootstrap decision
- +Investor targeting & tiers
- +Warm intro strategies
- +Pitch meeting structure
- +Term sheet negotiation
- +Due diligence prep
Hiring Your First 10
Build your founding team the right way. From role prioritization to compensation, this guide covers everything you need to make your first critical hires.
What's Covered
- +Role prioritization framework
- +Sourcing channels ranked
- +Interview process design
- +Compensation & equity guides
- +Reference check scripts
- +Onboarding playbook
B2B Sales Playbook
Master founder-led sales from discovery to close. Proven frameworks for prospecting, demos, proposals, objection handling, and negotiation.
What's Covered
- +Discovery call framework
- +Demo best practices
- +Proposal & pricing tactics
- +Objection handling scripts
- +Closing techniques
- +Pipeline management
Pricing Strategy Guide
Stop leaving money on the table. Learn value-based pricing, packaging, psychology, and when to raise prices without losing customers.
What's Covered
- +Value-based pricing framework
- +Pricing models compared
- +Good-Better-Best packaging
- +Price psychology tactics
- +How to raise prices
- +Discounting rules
Financial Modeling 101
Build investor-ready financial models. Learn revenue modeling, unit economics, cash flow forecasting, and scenario planning.
What's Covered
- +Bottoms-up revenue modeling
- +Unit economics deep dive
- +Cash flow forecasting
- +Scenario planning
- +Fundraising projections
- +Key metrics by stage
Content Marketing Playbook
Build a content engine that drives organic growth. From strategy to distribution, learn how to create content that attracts and converts your ideal customers.
What's Covered
- +Content strategy framework
- +Finding your unique angle
- +SEO-driven content creation
- +Distribution channels
- +Building email lists
- +Measuring content ROI
Complete SEO Checklist
100+ actionable SEO tasks to boost your organic traffic. From technical foundations to advanced link building strategies.
What's Covered
- +Technical SEO fundamentals
- +On-page optimization
- +Content strategy
- +Link building tactics
- +Local SEO
- +Analytics & monitoring
Product Hunt Launch Playbook
The step-by-step guide to launching successfully on Product Hunt. Based on analysis of 500+ successful launches.
What's Covered
- +5-phase timeline
- +Winning strategies
- +Email templates
- +Asset preparation
- +Success case studies
- +Launch day checklist
Startup Legal Basics
The complete legal guide for startup founders. Entity formation, founder agreements, IP protection, employment law, contracts, and fundraising essentials.
What's Covered
- +Entity structure choice
- +Founder agreements & vesting
- +IP protection essentials
- +Employment law basics
- +Customer contracts & ToS
- +Fundraising legal (SAFEs)
Growth Playbook
Scale your startup from 1 to 100 customers. Master acquisition channels, activation, retention, referrals, and the experimentation framework.
What's Covered
- +The growth mindset & model
- +Acquisition channels ranked
- +Activation & aha moments
- +Retention strategies
- +Referral program design
- +Experimentation framework
Remote Team Building
Build high-performing distributed teams. Master remote hiring, async communication, culture building, and the tools that make it work.
What's Covered
- +Remote-first vs friendly
- +Hiring for remote success
- +Async communication
- +Building culture remotely
- +Time zone strategies
- +Remote team rituals
Startup Metrics Guide
Master the numbers that matter. Learn unit economics, cohort analysis, SaaS metrics, and how to build dashboards that drive decisions.
What's Covered
- +North Star metrics framework
- +Unit economics (CAC, LTV)
- +Cohort analysis deep dive
- +SaaS metrics & benchmarks
- +Marketplace metrics
- +Dashboard building guide
Technical Co-Founder Guide
The definitive guide to finding and partnering with a technical co-founder. Where to search, how to evaluate, equity splits, and building a lasting partnership.
What's Covered
- +Do you actually need one?
- +Alternatives to consider
- +Where to find engineers
- +Evaluation process
- +Equity & compensation
- +Working together
More Guides in the Works
We're working on more comprehensive guides to help you at every stage of your startup journey.
Customer Success Playbook
Reduce churn, expand accounts
Pivot Decision Framework
When and how to change direction
Go-to-Market Strategy
Launch and scale your product