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Traction Games is an Australian-based game development studio which has found huge success on the iOS App Store, with over 10 million downloads and multiple successful titles. We are lucky enough to have Ben Hazzard, the founder of Traction Games on The Startup Project!

Apple today announced iCloud, their new online storage system which links together iOS and Mac devices, syncing documents, photos, books, apps – and most interestingly, music. The announced ‘iTunes Match’ functionality does what just about everyone expected that Apple wouldn’t do – it allows the use of non-iTunes purchased music with the iCloud system. It essentially permits, even welcomes piracy – for a price.

Fantastical is an all new calendar for Mac, which works as a (beautiful) front end for iCal, Outlook or Entourage. It joins applications like Twitter for Mac and Wunderlist atop the pile of beautifully designed Mac software – but it offers a lot more than just good looks. The team behind Fantastical has supplied two licenses of the application to giveaway, read more to find out how to win!

For the majority of startups, monetizing your startup from day 1 is a great idea: it validates your product, confirms that it has long-term potential and proves to investors that the product can be successful. That, however, has been discussed extensively before. What so many startups forget however, is that before selling a product to the first user, there are a few licenses you need to give away first.

Tagmask is a new community created specifically for programmers, which lets users share and discuss articles, blogs and other content between people with similar interests. It allows developers share posts with other people who enjoy reading about similar topics, and consequently stimulate interesting discussions on the subject.

Instagram launched in late 2010 with a new, fast and easy way to share photos between users. The service has expanded at a huge rate across the globe, and is current adding almost 130,000 new users every week. We invited the team at Instagram to have a chat about the product, and to share the lessons they’ve learned from launching the service.

CloudApp launched in early 2010 to a huge amount of interest, and it has developed into one of the most popular file-sharing services on the web. The service provides fast, simple and reliable file hosting for tens of thousands of users around the world. To share the story behind the product we invited the founder of CloudApp, Max Schoening, to have a chat.

While Windows Phone 7 has been making steady progress in terms of market share since it’s launch in late 2010, a series of poor decisions and technical errors have and continue to threaten it’s chances of success. Ignoring the essentially limitless financial backing of Microsoft, the OS is in many ways similar to a startup, and there are a number of vital lessons which can be learned from the launch of WP7.

Present.me is a new startup which aims to make sharing keynote presentations across the world extremely simple. The service lets you record yourself on webcam presenting the slides, and puts that video side-by-side with the keynote so that you can (almost) be there yourself.

Stephen Ou found fame within the startup space in late 2010, with his webapps Itunes Instant and TwtRoulette, which earned him coverage on big-name technology blogs including Mashable, Techcrunch, Inc, and Forbes. To tell us his story, and to hear his advice on running a startup, we invited Stephen to have a chat.