About Us

Grassroots startup coverage,
founder wisdom

We're on a mission to democratize startup knowledge and inspire the next generation of entrepreneurs.

Our Mission

The Startup Project, a project of Scalable Ventures, aims to offer fresh, 'grassroots' coverage of exciting new startups in the web space. We believe that the best startup insights come from the trenches—from founders who are actually building, struggling, and succeeding in real-time.

From in-depth interviews with successful young entrepreneurs to straightforward and frank advice about launching and running your startup, we're developing an unmatched resource for aspiring founders who want to learn from real experiences, not just theory.

What We Do

Resources that actually help

Founder Interviews

We sit down with successful entrepreneurs who've been in your shoes. Learn from their wins, failures, and the lessons that shaped their journey.

Practical Advice

Straightforward, no-BS guidance on launching and running your startup. We focus on actionable insights that you can implement today.

Startup Spotlights

Discover exciting new startups before they become household names. We shine a light on innovative companies and the brilliant minds behind them.

Community Building

Join a community of founders, developers, and startup enthusiasts. Share experiences, ask questions, and grow together.

Our Approach

Why we're different

Grassroots Perspective

We focus on the real stories from the ground up, not just the polished success narratives.

No Fluff, Just Substance

We cut through the buzzwords and marketing speak to deliver practical, actionable insights.

Founder-First Approach

Every piece of content is created with founders in mind. We understand your challenges.

Timely & Relevant

We cover the startups and trends that matter right now, not last year's news.

Vik Chadha, Founder of The Startup Project
The Founder

Democratizing Startup Knowledge

When Vik Chadha founded The Startup Project in 2011, he had one mission: ensure no entrepreneur fails for lack of knowledge. His experience at Nucleus Innovation Center showed him that access to quality education often determined startup success or failure.

“I watched brilliant founders fail because nobody taught them basics like customer development or financial modeling. The Startup Project scales that knowledge sharing.”

— Vik Chadha, Founder

The Startup Project provides free access to battle-tested resources: financial models that actually work, pitch decks that raised millions, legal templates that prevent disasters. It's like having a seasoned mentor available 24/7.

Featured Interviews

Some incredible founders we've spoken with

I

Instagram

Before it became a social media giant

G

Gumroad

The creator economy revolution

F

Fantastical

Building the perfect calendar app

Join the Conversation

Ready to dive deeper into the startup world? Connect with us and thousands of other founders.