Grassroots startup coverage,
founder wisdom
We're on a mission to democratize startup knowledge and inspire the next generation of entrepreneurs.
Our Mission
The Startup Project, a project of Scalable Ventures, aims to offer fresh, 'grassroots' coverage of exciting new startups in the web space. We believe that the best startup insights come from the trenches—from founders who are actually building, struggling, and succeeding in real-time.
From in-depth interviews with successful young entrepreneurs to straightforward and frank advice about launching and running your startup, we're developing an unmatched resource for aspiring founders who want to learn from real experiences, not just theory.
Resources that actually help
Founder Interviews
We sit down with successful entrepreneurs who've been in your shoes. Learn from their wins, failures, and the lessons that shaped their journey.
Practical Advice
Straightforward, no-BS guidance on launching and running your startup. We focus on actionable insights that you can implement today.
Startup Spotlights
Discover exciting new startups before they become household names. We shine a light on innovative companies and the brilliant minds behind them.
Community Building
Join a community of founders, developers, and startup enthusiasts. Share experiences, ask questions, and grow together.
Why we're different
Grassroots Perspective
We focus on the real stories from the ground up, not just the polished success narratives.
No Fluff, Just Substance
We cut through the buzzwords and marketing speak to deliver practical, actionable insights.
Founder-First Approach
Every piece of content is created with founders in mind. We understand your challenges.
Timely & Relevant
We cover the startups and trends that matter right now, not last year's news.

Democratizing Startup Knowledge
When Vik Chadha founded The Startup Project in 2011, he had one mission: ensure no entrepreneur fails for lack of knowledge. His experience at Nucleus Innovation Center showed him that access to quality education often determined startup success or failure.
“I watched brilliant founders fail because nobody taught them basics like customer development or financial modeling. The Startup Project scales that knowledge sharing.”
— Vik Chadha, FounderThe Startup Project provides free access to battle-tested resources: financial models that actually work, pitch decks that raised millions, legal templates that prevent disasters. It's like having a seasoned mentor available 24/7.
Some incredible founders we've spoken with
Before it became a social media giant
Gumroad
The creator economy revolution
Fantastical
Building the perfect calendar app
Join the Conversation
Ready to dive deeper into the startup world? Connect with us and thousands of other founders.