‘Not failing’ should be the central aim in the first six months of any startup.
June 4, 2011
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During his backstage interview at TechCrunch Disrupt last week, Ashton Kutcher made an offhand, exceptionally insightful comment regarding his investments in startups: ‘I don’t like to fail’. While obviously simple, the notion of just ‘not failing’ can be a crucial step in launching a startup – in most cases, if a startup can get through the first six months without ‘failing’ it has a great chance of success.
